The European Banking Authority (the EBA) announced on linkedin and on its website it has publised a consumer factsheet on financial products marketed under a name other than that of the financial institution responsible for the product’s technical aspects (‘white labeling’).
From the announcement on the website:
The European Banking Authority (EBA) published today a factsheet to help consumers identify when a banking or payment product or service is white labelled, i.e. marketed under one brand but provided by another company. As consumers increasingly access financial products and services through online platforms, retailers and other non-financial brands, it may be sometimes unclear which company is responsible for providing the product or service. Understanding this distinction can help consumers make informed decisions, know who they are dealing with and reduce risks. For this reason, the factsheet also guides consumers on the key things to know and check before getting that product or service.
The factsheet encourages consumers to look beyond the brand by asking simple questions before purchasing a financial product or service, including:
- Who is actually providing the product or service?
- Is the product or service tailored to consumers’ needs?
- Which company will be responsible for handling complaints?
- What is the procedure to terminate the agreement?
In 2025 the EBA published a report on white labeling, read my article (in Dutch).

