Jaap-Henk Hoepman writes interesting articles on the privacy myths, the first three are:

# Privacy Myth 1 – We Are Not Collecting Personal Data – “Is the company responsible for maintaining the car park correct when it claims it is not collecting personal data?”
# Privacy Myth 2 – You Have Zero Privacy Anyway—Get Over It – “Has a century of progress, especially in the area of information and communication technology, really killed privacy?”
# Privacy Myth 3 – I’ve Got Nothing To Hide – “Nothing is more pervasive than the “If you’ve got nothing to hide, then what do you have to fear?” myth.”

More on his blog.